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Your Millennium
Date
July 2023
Location
Chicago, Illinois
Role
Web Designer and Copywriter Audit
Link
Project type
Website Deign/ Content Creation
'Your Millennium' is a high end designer clothing website based out of Chicago, Illinois geared towards Millennial and Generation Z designer fashion. Starting off as a second hand merchandise distributor Founder Lico Coleman had his sights set on growth that would generate a name within the fashion districts in Chicago and in doing so sought out my services. His mission to serve the greater portions of the US were geared toward the Chicago based crowd that he was familiar with in order to reach a level of foundation to set his sights on a bigger audience. Averaging only a mere 4 orders a month Lico aimed to achieve a comfortable 20+ order month when reaching out.
With my services I was able to come in and provide a complete revamp of his entire website combing through each page with a fine tooth comb and providing a design feel that would entrap its visitors. With the provided color scheme and media I recreated his same brand name into a truly luxury feel that would support the high ticket products available for purchase. I also gave him a complete audit of his entire SEO set up which was able to bridge the gap between simple USA consumers and that of the rest of the world. With my SEO input and cleaning up, "Your Millennium" made its first international sale only days after launch. Being the 1st of many 'Your Millennium' now caters to North America, Canada, and various parts of Europe!
After my input and assistance to the brand, 'Your Millennium' now comfortably thrives handling over 80+ orders a month raking in more revenue than my client can send me to can keep track of. After website relaunch I was able to generate a visitor conversion rate of over 18% and a bounce rate of less than 32%.
After careful thought and application 'Your Millennium' is functioning on all cylinders with a website engagement boost of over 62% since its official re-launch in July 2023. As it stands now, 'Your Millennium' is comfortably serving the world's high end luxury clothing at an affordable price!









































